Design for How People Learn (Voices That Matter) by Dirksen Julie

Author:Dirksen, Julie [Dirksen, Julie]
Language: eng
Format: azw3, mobi, epub
Publisher: Pearson Education
Published: 2015-11-28T05:00:00+00:00

Summary

• If you want to get and maintain your learners’ attention, you need to talk to the emotional, visceral brain (elephant) as well as to the conscious, verbal brain (rider).

• Attracting attention is not the same thing as maintaining attention. Make sure the device you use to attract attention is intrinsic to the material being learned. If it’s not, it may actually be distracting and negatively impact learning.

• Attention is much easier for learners when they are going to be able to use the material right away. If possible, have the point of learning be close to the point of use (just-in-time learning). When that’s not possible, use scenarios or problem-solving to create the feeling of immediate usefulness.

• Some ways to attract your learners’ attention include stories, emotional resonance, urgency, surprise, and interesting puzzles.

• Social interaction and visual cues will go a long way to attracting and maintaining attention.

• Devices like competition and extrinsic rewards will attract your learners’ attention, but they will almost certainly distract them from the real goal and have a negative impact on their intrinsic motivation. They are best avoided unless used very carefully.

• Intrinsic rewards almost always require learner autonomy or choice to be effective.

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